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Shopping centre customer service : creating customer satisfaction and loyalty
Kursunluoglu, Emel - In: Marketing intelligence & planning 32 (2014) 4, pp. 528-548
Persistent link: https://www.econbiz.de/10010385837
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Antecedents and consequences of insurer-salesperson relationships
Yu, Tsu-wei; Tung, Feng-cheng - In: Marketing intelligence & planning 32 (2014) 4, pp. 436-454
Persistent link: https://www.econbiz.de/10010385849
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What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum; Agrawal, Rajat; Sharma, Vinay - In: Marketing intelligence & planning 32 (2014) 4, pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
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Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen; Chang, Kirk; Simkin, Lyndon - In: Marketing intelligence & planning 32 (2014) 1, pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
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Customer relationship oriented marketing practices in SMEs
Reijonen, Helen; Laukkanen, Tommi - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 115-136
Persistent link: https://www.econbiz.de/10003989400
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Retail experience stores : experiencing the brand at first hand
Jones, Peter; Comfort, Daphne; Clarke-Hill, Colin; … - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 241-248
Persistent link: https://www.econbiz.de/10003989411
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Validation of a META-RELQUAL construct through a Nordic comparative study
Svensson, Göran; Mysen, Tore; Rindell, Anne; … - In: Marketing intelligence & planning 31 (2013) 1, pp. 72-87
Persistent link: https://www.econbiz.de/10009722447
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How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay; Lim, Weng Marc; Kaur, Simran; Soh, Kimberly - In: Marketing intelligence & planning 41 (2023) 6, pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
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Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao; Eugene Cheng-xi Aw; Omkar Dastane; Fernando, … - In: Marketing intelligence & planning 41 (2023) 8, pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
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Managing trust in direct selling relationships
Poon, Patrick; Albaum, Gerald S.; Chan, Peter Shiu-fai - In: Marketing intelligence & planning 30 (2012) 5, pp. 588-603
Persistent link: https://www.econbiz.de/10009611614