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Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo; Flores, Constanza - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
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When deal depth doesn't matter : how handedness consistency influences consumer response to horizontal versus vertical price comparisons
Barone, Michael J.; Lyle, Keith B.; Winterich, Karen Page - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 213-223
Persistent link: https://www.econbiz.de/10011339348
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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius; Schnittka, Oliver - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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The vices and virtues of consumption choices : price promotion and consumer decision making
Yan, Ji; Tian, Kun; Heravi, Saeed M.; Morgan, Peter - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 461-475
Persistent link: https://www.econbiz.de/10011730697
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Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido; Haruvy, Ernan - In: Marketing letters : a journal of research in marketing 21 (2010) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
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Situational and trait interactions among goal orientations
Haws, Kelly L.; Bearden, William O.; Dholakia, Utpal M. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10009530132
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It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.; Spangenberg, Eric R.; Herrmann, … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
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The joint effects of advertising and product trial : a source-monitoring perspective
Kum, Doreen; Lee, Yih Hwai - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 213-226
Persistent link: https://www.econbiz.de/10009305528
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A little something for me and maybe for you, too : promotions that relieve guilt
Lee-Wingate, Sooyeon; Corfman, Kim P. - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 385-395
Persistent link: https://www.econbiz.de/10008796173
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Are points like money? : an empirical investigation of reward promotion effectiveness for multicategory retailers
Wei, Liyuan; Xiao, Junji - In: Marketing letters : a journal of research in marketing 26 (2015) 1, pp. 99-114
Persistent link: https://www.econbiz.de/10010490140