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Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius; Schnittka, Oliver - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark; Peev, Plamen - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
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Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity
Ordanin, Andrea; Nunes, Joseph C.; Nanni, Anastasia - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 485-499
Persistent link: https://www.econbiz.de/10011964333