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Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre; Luo, Xueming; Fang, Zheng - In: Marketing science : the marketing journal of the … 36 (2017) 2, pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
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Discussion of "Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test"
Louviere, Jordan J.; Swait, Joffre - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 18-22
Persistent link: https://www.econbiz.de/10003973157
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The price precision effect : evidence from laboratory and market data
Thomas, Manoj; Simon, Daniel H.; Kadiyali, Vrinda - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 175-190
Persistent link: https://www.econbiz.de/10003973193
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The generalized multinomial logit model : accounting for scale and coefficient heterogeneity
Fiebig, Denzil G.; Keane, Michael P.; Louviere, Jordan J.; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 393-421
Persistent link: https://www.econbiz.de/10003984294
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Examining demand elasticities in Hanemann's framework : a theoretical and empirical analysis
Mehta, Nitin; Chen, Xinlei; Narasimhan, Om - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 422-437
Persistent link: https://www.econbiz.de/10003984300
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Tunnel vision : local behavioral influences on consumer decisions in product search
Häubl, Gerald; Dellaert, Benedict G. C.; Donkers, Bas - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 438-455
Persistent link: https://www.econbiz.de/10003984416
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Demand estimation with social interactions and the implications for targeted marketing
Hartmann, Wesley R. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 585-601
Persistent link: https://www.econbiz.de/10008652638
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Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test
Salisbury, Linda Court; Feinberg, Fred M. - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10003964696
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Efficient methods for sampling responses from large-scale qualitative data
Singh, Surendra N.; Hillmer, Steven C.; Wang, Ze - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 532-549
Persistent link: https://www.econbiz.de/10009160775
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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624