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Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter - In: Marketing theory 7 (2007) 3, pp. 271-290
Persistent link: https://www.econbiz.de/10003571273
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Enacting overlapping exchanges to address market concerns : evidence on sustainable and conventional coffee markets in Uganda
Onyas, Winfred Ikiring - In: Marketing theory 23 (2023) 3, pp. 411-435
Persistent link: https://www.econbiz.de/10014368293
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Agencing the digitalised marketer : exploring the boundary workers at the cross-road of (e)merging markets
Ryan, Annmarie; Stigzelius, Ingrid; Mejri, Olfa; … - In: Marketing theory 23 (2023) 3, pp. 463-487
Persistent link: https://www.econbiz.de/10014368298
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Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin; Mady, Ashraf - In: The journal of business & industrial marketing 38 (2023) 11, pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
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Reconceptualizing marketing : an assessment of the marketing system in an emerging economy
Fowler, Jie Gao; Watson, Amy; Sen, Sandipan; Sinha, … - In: The journal of business & industrial marketing 39 (2024) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10014472701
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Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner; Cisneiros, Gabriela Pessoa … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
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A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Chaney, Damien; Gardan, Julien; Freyman, Julien de - In: The journal of business & industrial marketing 37 (2022) 1, pp. 91-102
Persistent link: https://www.econbiz.de/10012797113
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Putting marketing knowledge to use : marketing-specific relational capital and product/service innovation performance
Peñalba-Aguirrezabalaga, Carmela; Ritala, Paavo; … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 209-224
Persistent link: https://www.econbiz.de/10012797131
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Market legitimation in countercultural market change
Choi, Hwanho; Burnes, Bernard - In: Marketing theory 22 (2022) 1, pp. 41-65
Persistent link: https://www.econbiz.de/10012872515
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Autonomy as license to operate : establishing the internal and external conditions of informed choice in marketing
Anker, Thomas Boysen - In: Marketing theory 20 (2020) 4, pp. 527-545
Persistent link: https://www.econbiz.de/10012391006