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Developing relationships, personalization, and data herald in marketing 5.0
Jasmine Kaur (ed.); Jindal, Priya (ed.); Amandeep Singh (ed.) - 2022
"This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing"--
Persistent link: https://www.econbiz.de/10013172713
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AI-driven marketing research and data analytics
Masengu, Reason (ed.); Chiwaridzo, Option Takunda (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014514192
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Handbook of research on consumer behavioral analytics in Metaverse and the adoption of a virtual world
Pantea Keikhosrokiani (ed.) - 2023
that engages various disciplines such as computer sciences, data sciences, marketing, management, and business studies … beneficial for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media …
Persistent link: https://www.econbiz.de/10013462585
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Global applications of the internet of things in digital marketing
Naim, Arshi (ed.); Devi, V. Ajantha (ed.) - 2023
in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and …
Persistent link: https://www.econbiz.de/10014280973
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Contemporary trends in innovative marketing strategies
Barbosa, Belem (ed.) - 2024
Persistent link: https://www.econbiz.de/10014432727
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AI impacts in digital consumer behavior
Musiolik, Thomas Heinrich (ed.);  … - 2024
"This book delves into the intricacies of this intersection, exploring the transformative influence of AI on how businesses understand, analyze, and respond to the ever-evolving behavior of digital consumers"--
Persistent link: https://www.econbiz.de/10014536771