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~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Werbung"
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Brand management
Werbung
Consumer behaviour
652
Konsumentenverhalten
652
Brand image
101
Markenimage
101
Markenführung
89
Beziehungsmarketing
74
Relationship marketing
74
Brand
63
Markenartikel
63
USA
62
United States
62
Advertising effects
59
Werbewirkung
59
Emotion
55
Personality psychology
49
Persönlichkeitspsychologie
49
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
38
Social web
38
Advertising
36
Online retailing
36
Online-Handel
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Service quality
26
Cognition
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Confidence
24
Vertrauen
24
Internet marketing
23
Online-Marketing
23
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25
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117
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118
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118
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1
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118
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Woodside, Arch G.
4
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Albrecht, Carmen-Maria
2
Amar, Moty
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Fastoso, Fernando
2
Feiereisen, Stéphanie
2
Gvili, Yaniv
2
Hüttl-Maack, Verena
2
Lee, Michael S. W.
2
Pontes, Nicolas
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sprott, David E.
2
Tal, Aner
2
Aboulnasr, Khaled
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Akturan, Ulun
1
Ansari, Shiveen
1
Ansell, Jonathan
1
Arendsen, Jolien
1
Arli, Denni
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Ashley, Christy
1
Augusto, Mário Gomes
1
Auschaitrakul, Sumitra
1
Bailey, Ainsworth A.
1
Bambauer-Sachse, Silke
1
Bao, Jia Yao Esther
1
Bao, Yongchuan
1
Bargoni, Augusto
1
Barnes, Stuart J.
1
Bartikowski, Boris
1
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Psychology & marketing
Journal of business research : JBR
467
The journal of product & brand management
287
Journal of retailing and consumer services
281
The journal of brand management : an international journal
269
Journal of marketing communications
148
International journal of advertising : the review of marketing communications
140
Asia Pacific journal of marketing and logistics
97
European journal of marketing : EJM
97
Journal of promotion management : innovations in planning and applied research
92
International journal of advertising : the quarterly review of marketing communications
87
International journal of hospitality management
82
Journal of promotion management : JPM
81
International journal of internet marketing and advertising : IJIMA
79
Journal of advertising research
78
Journal of international consumer marketing
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Marketing intelligence & planning
68
Marketing letters : a journal of research in marketing
68
SpringerLink / Bücher
60
Journal of global marketing
58
International journal of consumer studies
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of marketing
57
The journal of consumer marketing
57
Journal of marketing management : MM
55
Journal of the Academy of Marketing Science
54
International marketing review
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Cogent business & management
51
Journal of fashion marketing and management
49
Journal of strategic marketing
49
Journal of marketing research : JMR
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of advertising
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
European journal of marketing
42
The IUP journal of brand management : IJBRM
42
Journal of Islamic marketing
41
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ECONIS (ZBW)
118
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1
On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.
;
Leischnig, Alexander
;
Muller, Brigitte
; …
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
Saved in:
2
Creative strategies in social media marketing : an exploratory study of branded social content and consumer engagement
Ashley, Christy
;
Tuten, Tracy L.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011287649
Saved in:
3
Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue
;
Braig, Bridgette M.
- In:
Psychology & marketing
32
(
2015
)
7
,
pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
Saved in:
4
Understanding how goal-striving, goal orientation, and shame influence self-perceptions after exposure to models in advertising
Pounders, Kathrynn
;
Rice, Dan Hamilton
;
Mabry-Flynn, Amanda
- In:
Psychology & marketing
34
(
2017
)
5
,
pp. 538-555
Persistent link: https://www.econbiz.de/10011685042
Saved in:
5
Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu
;
Guesalaga, Rodrigo
- In:
Psychology & marketing
34
(
2017
)
5
,
pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
Saved in:
6
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
7
Through the looking glass : the factors that influence consumer trust and distrust in brands
Mal, Carmen Iuliana
;
Davies, Gary
;
Diers-Lawson, Audra
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 936-947
Persistent link: https://www.econbiz.de/10011970104
Saved in:
8
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
9
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
Saved in:
10
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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