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Do satisfied customers bad-mouth innovative products?
Roehm, Michelle L.; Roehm, Harper A. - In: Psychology & marketing 27 (2010) 12, pp. 1134-1153
Persistent link: https://www.econbiz.de/10008760272
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Consumers' intentions to remain loyal to online reputation systems
Wang, Hui-chih; Doong, Her-sen; Foxall, Gordon R. - In: Psychology & marketing 27 (2010) 9, pp. 887-897
Persistent link: https://www.econbiz.de/10008652668
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The effect of requests for positive evaluations on customer satisfaction ratings
Jones, Michael A.; Taylor, Valerie A.; Reynolds, Kristy E. - In: Psychology & marketing 31 (2014) 3, pp. 161-170
Persistent link: https://www.econbiz.de/10010341747
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Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
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Consumer cynicism in service failures
Tran, Hai-Anh; Strizhakova, Yuliya; Usrey, Bryan; … - In: Psychology & marketing 39 (2022) 2, pp. 346-359
Persistent link: https://www.econbiz.de/10012796107
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Clothes, condoms, and customer satisfaction : the effect of employee mere presence on customer satisfaction depends on the shopping situation
Otterbring, Tobias; Lu, Chaoren - In: Psychology & marketing 35 (2018) 6, pp. 454-462
Persistent link: https://www.econbiz.de/10011970144
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Will they pitch or will they switch? : Comparing Chinese and American consumers
Krishen, Anjala S.; Hu, Han-Fen - In: Psychology & marketing 35 (2018) 3, pp. 210-219
Persistent link: https://www.econbiz.de/10011970157
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Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J. - In: Psychology & marketing 40 (2023) 12, pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio; Orús, Carlos; Flavián … - In: Psychology & marketing 39 (2022) 3, pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095