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Consumer behaviour
652
Konsumentenverhalten
652
Brand image
103
Markenimage
103
Brand management
91
Markenführung
91
Beziehungsmarketing
74
Relationship marketing
74
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69
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64
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64
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63
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63
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63
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58
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27
Kognition
27
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26
Service quality
26
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25
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25
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Woodside, Arch G.
10
Yi, Youjae
9
Spence, Charles
6
Chan, Eugene Y.
5
Lim, Weng Marc
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hollebeek, Linda D.
4
Kim, Jungkeun
4
Lowe, Ben
4
Moulard, Julie Guidry
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Barnes, Bradley R.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Ilicic, Jasmina
3
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Psychology & marketing
Journal of business research : JBR
1,964
Journal of retailing and consumer services
1,944
Journal of economic behavior & organization : JEBO
1,610
Discussion paper series / IZA
1,497
CESifo working papers
1,295
CESifo Working Paper
1,266
NBER working paper series
1,237
IZA Discussion Papers
1,235
MPRA Paper
1,207
IZA Discussion Paper
1,076
Working paper / National Bureau of Economic Research, Inc.
936
NBER Working Paper
923
CESifo Working Paper Series
780
International journal of consumer studies
762
International journal of hospitality management
730
Management science : journal of the Institute for Operations Research and the Management Sciences
729
Journal of economic psychology : research in economic psychology and behavioral economics
716
CEPR Discussion Papers
678
Discussion paper / Tinbergen Institute
676
Games and economic behavior
651
Economics letters
649
Experimental economics : a journal of the Economic Science Association
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
603
Journal of behavioral and experimental economics
601
Working Paper
584
Discussion paper
557
Working paper
536
Discussion paper / Centre for Economic Policy Research
488
Jena Economic Research Papers
439
Tinbergen Institute Discussion Paper
431
European economic review : EER
418
SpringerLink / Bücher
398
The journal of product & brand management
395
Asia Pacific journal of marketing and logistics
393
NBER Working Papers
390
Journal of marketing research : JMR
382
Tinbergen Institute Discussion Papers
376
The American economic review
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
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ECONIS (ZBW)
679
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1
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679
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1
How does a brand ally affect consumer evaluations of a focal brand?
Voss, Kevin E.
;
Gammoh, Bashar S.
;
Fang, Xiang
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 929-940
Persistent link: https://www.econbiz.de/10009691215
Saved in:
2
Consumers' product-locating behavior : exploring the application of signal detection theory
Liu, Sandra S.
;
Chen, Jie
;
Melara, Robert D.
;
Massara, …
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 506-520
Persistent link: https://www.econbiz.de/10003735891
Saved in:
3
Cognitive lock-in effects on consumer purchase intentions in the context of B2C Web sites
Shih, Hung-pin
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 738-751
Persistent link: https://www.econbiz.de/10009626430
Saved in:
4
Love is blind : how our love for more choice costs time
Rogge, Nicky
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 358-371
Persistent link: https://www.econbiz.de/10011485881
Saved in:
5
The effects of product placement in fictitious literature on consumer purchase intention
Barnhardt, Terrence M.
;
Manzano, Isabel
;
Brito, Maria
; …
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011602953
Saved in:
6
Consumer regulation strategies : attenuating the effect of consumer references in a voting context
Whelan, Jodie
;
Goode, Miranda R.
;
Cotte, June
;
Thomson, …
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 899-916
Persistent link: https://www.econbiz.de/10011602966
Saved in:
7
One for me, one for you : cause-related marketing with buy-one give-one promotions
Hamby, Anne
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 692-703
Persistent link: https://www.econbiz.de/10011560112
Saved in:
8
The effects of physical distance from a brand extension on the impact of brand-extension fit
Huang, Yunhui
;
Jia, Yanli
;
Wyer, Robert S.
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10011637210
Saved in:
9
Effects of construal level on omission detection and multiattribute evaluation
Pfeiffer, Bruce E.
;
Deval, Hélène
;
Kardes, Frank R.
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 992-1007
Persistent link: https://www.econbiz.de/10010460833
Saved in:
10
Examining customer-created guilt in a service context
Pounders, Kathrynn R.
;
Moulard, Julie Guidry
;
Babin, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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