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Whose street is it anyway? : visual ethnography and self-reflection
Rabikowska, Marta - In: Qualitative market research : an international journal 13 (2010) 1, pp. 58-83
Persistent link: https://www.econbiz.de/10003940038
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Constructing audio-visual representations of consumer archetypes
Caldwell, Marylouise; Henry, Paul; Alman, Ariell - In: Qualitative market research : an international journal 13 (2010) 1, pp. 84-96
Persistent link: https://www.econbiz.de/10003940053
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Modeling in branding: a critical ethnography approach
El-Amir, Ayman; Burt, Steven - In: Qualitative market research : an international journal 13 (2010) 2, pp. 189-209
Persistent link: https://www.econbiz.de/10003978262
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A hard look at hard laddering : a comparison of studies examining the hierarchical structure of means-end theory
Phillips, Joan M.; Reynolds, Thomas J. - In: Qualitative market research : an international journal 12 (2009) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10003828392
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Applying the nominal group technique to specify the domain of a construct
Lloyd, Stephen - In: Qualitative market research : an international journal 14 (2011) 1, pp. 105-121
Persistent link: https://www.econbiz.de/10008858036
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Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher; Dean, Dianne - In: Qualitative market research : an international journal 18 (2015) 1, pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
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Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
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Second Life as a research environment : avatar-based focus groups (AFG)
Gadalla, Eman; Abosag, Ibrahim; Keeling, Kathy - In: Qualitative market research : an international journal 19 (2016) 1, pp. 101-114
Persistent link: https://www.econbiz.de/10011535871
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The use of the repertory grid technique in online trust research
Bauman, Antonina - In: Qualitative market research : an international journal 18 (2015) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
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From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda; Abarashi, Jamal; Ferguson, … - In: Qualitative market research : an international journal 20 (2017) 4, pp. 416-434
Persistent link: https://www.econbiz.de/10011814279