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~isPartOf:"Readings in management control"
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Adler, Lee
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Readings in management control
Business Horizons
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Harvard business review : HBR
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Readings in marketing information systems : a new era in marketing research
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ILR review : a publication of the New York State School of Industrial and Labor Relations, a statutory college of the State University, Cornell University, Ithaca
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Market segmentation : concepts and applications
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Mitbestimmung : das Magazin der Hans-Böckler-Stiftung
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Modern marketing strategy
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Multinational product management
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New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
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Plotting marketing strategy : a new orientation
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Transfer : European review of labour and research ; quarterly of the ETUI-REHS Research Department
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Transfer : European review of labour and research ; quarterly review of the ETUI Research Department
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Systems approach to marketing
Adler, Lee
- In:
Readings in management control
,
(pp. 413-432)
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1970
Persistent link: https://www.econbiz.de/10001798993
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Systems approach to marketing
Adler, Lee
- In:
Readings in management control
,
(pp. 72-92)
.
1968
Persistent link: https://www.econbiz.de/10001799063
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