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Aggregation criteria in normative market segmentation theory
Tollefson, John O.; Lessig, V. Parker - 1979
Persistent link: https://www.econbiz.de/10003616722
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Market segmentation through numerical taxonomy
Lessig, V. Parker; Tollefson, John O. - 1971
Persistent link: https://www.econbiz.de/10003616730
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Students and housewives: Differences in susceptibility to reference group influence
Park, C. Whan; Lessig, V. Parker - 1978
Persistent link: https://www.econbiz.de/10003616743