Barriers of creating competitive advantage in the age of Industry 4.0: Conclusions from international experience -- Industry 4.0 in Poland: A systematic literature review and future research directions -- “Valleys of death” in creating, commercializing and diffusion of key enabling...

Chapter 1: Introduction -- Chapter 2: Business and Society -- Chapter 3: The Environment -- Chapter 4: Sustainability -- Chapter 5: Products and Services -- Chapter 6: Technology Policies -- Chapter 7: The Value of Technology development -- Chapter 8: Key Technological Developments -- Chapter 9:...

Open Standards and New Rules for Global Markets -- Theory on Business Ecosystem and Platform Strategy -- Strategic Standardization and Global Ecosystem: Case Study of GSM Mobile Communication System in China -- Keys for Success of platform strategy in the global ecosystem: Empirical Study of...

Produzierende Unternehmen müssen sich mehr denn je im globalen Wettbewerb in einem dynamischen Umfeld behaupten. Faktoren wie Volatilität, Unsicherheit, Komplexität und Ambiguität treten teilweise zeitgleich auf. Die fortschreitende Digitalisierung – Industrie 4.0 – wird hierbei als...

Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On...

1 Introduction: digital transformation, big techs, and public policies -- 2 New economy(ies), new economics and new ‘digital’ rights -- 3 Big Techs, Market Power and Public Policies -- 4 Big techs and on-line information system -- 5 Private power and public policies: between antitrust and...

Dieses Buch präsentiert die wesentlichen Aspekte der Markenführung im Internet. Wissenschaftler*innen stellen die Erkenntnisse der Markentheorie und des Markenmanagements dar und Digitalexpert*innen führen aus, wie die Instrumente der Markenführung im Netz konkret umgesetzt werden. Da das...

Chapter 1: Digitization of business; Need for recombination during COVID-19 -- Chapter 2: Phases of possible recovery of digital enterprises in new normal business for Living with COVID-19 times: Opportunities for a new era in sustainable development goals -- Chapter 3: Taking steps to help the...

Introduction -- Theoretical Background -- Design Science Research Methodology -- A Framework for Gamified Electronic Negotiation Training -- Gamifying Electronic Negotiation Training – A Mixed Method Study of Students’ Motivation, Engagement and Learning -- Rankings or Absolute Feedback?...

1:The Emergence Of Technopreneurship For Sustainable And Ethical Economic Growth: Theory, Research And Practice -- 2:Gig Economy As The Key To Entrepreneurial Activity In Post-Covid Pandemic Global Scenario -- 3:Technology And Sharing Economy Based Business Models -- 4:Setting the World in...