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Thirty years of the Journal of business & industrial marketing : a bibliometric analysis

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What problems manufacturing companies can face when providing services around the world?

Neto, Germano Zarpelon; Pereira, Giancarlo Medeiros; … - In: The journal of business & industrial marketing 30 (2015) 5, pp. 461-471

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Marketing resource-capability complementary and firm performance in B2B firms

O'Cass, Aron; Ngo, Liem Viet; Siahriri, Vida - In: The journal of business & industrial marketing 30 (2015) 2, pp. 194-207

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Science mapping in industrial marketing

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The role of digital channels in industrial marketing communications

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Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter

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A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment

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Why cannot we all just get along? : resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making

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Dienstleistungsmarketing in der Büromöbelindustrie

Rühlig, Ralph - 2005

Die rezessive Wirtschaftsentwicklung der letzten Jahre verschärfte den Wettbewerb in der deutschen Büromöbelindustrie. Für fachhandelsnahe Büromöbelanbieter bieten die Professionalisierung und die Vermarktung produktbegleitender Dienstleistungen nicht zu unterschätzende Möglichkeiten zur...

Persistent link: https://www.econbiz.de/10013517443