Einführung -- Begriffsdefinitionen für Mobile Banking -- Aktuelle Studien zum Thema Mobile Banking -- Analyse der Rahmenbedingungen -- Status quo des Mobile-Banking-Angebots -- Mobile Banking aus der Perspektive der Nutzer -- Strategische Bewertung der Untersuchungsergebnisse -- Ausblick und...

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its...

1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an...

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver...

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the...

Die frühen Phasen des Innovationsprozesses -- Bedeutung und Charakteristika der frühen Phasen des Innovationsprozesses -- Anstöße für Innovationen -- Technologiebeobachtung -- Methoden zur Sicherstellung von Kundenorientierung in den frühen Phasen des Innovationsprozesses --...

Die kreative Kraft von Analogien -- Wissen aus analogen Märkten ür Innovationen nutzen -- TRIZ-Methodik als Wegweiser vom Problem zur Lösung -- Frugale Innovationen -- Case Smixin -- Implementierung innovativer Analogien in der Medizintechnik -- Bionik als Innovationsmethode --...

This book provides a profound overview of Japanese ways of managing innovation, looking at various relevant levels such as strategy, processes, organization, culture and implementation. Within this framework, contributions by both researchers and practitioners deal with aspects such as the fuzzy...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market", the market...