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Kennett, M. - In: Strategic Direction 22 (2006) 8

Persistent link: https://www.econbiz.de/10015010956

New generation organizations : Motivating employees through creative working practices

In: Strategic Direction 22 (2006) 11, pp. 22-24

impartial comments and places the articles in context. Findings – What makes people happy with their jobs? Is it high salaries … or bonuses or opportunities for promotion? The writers whose work is highlighted in this review suggest that innovative … and motivated about their jobs. Practical implications – Provides strategic insights and practical thinking that have …

Persistent link: https://www.econbiz.de/10015010087

Organizing for innovation : Consistent innovation message

In: Strategic Direction 22 (2006) 11, pp. 34-36

Purpose – To present the findings from the BCG's Innovation 2006 Senior Executive Survey. Design – Reviews the results of the BCG's Innovation 2006 Senior Executive Survey. Findings – Innovation remains a top strategic focus for many companies; however 50% of companies questioned remain...

Persistent link: https://www.econbiz.de/10015010091

Corporate sustainability : How stakeholder management is engendering environmental consciousness

In: Strategic Direction 24 (2008) 6, pp. 22-24

that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and …

Persistent link: https://www.econbiz.de/10015010275

Green marketing

Grant, John - In: Strategic Direction 24 (2008) 6, pp. 25-27

Purpose – This paper aims to look at how companies obtain a greener strategy. Design/methodology/approach – This paper looks at the greening of corporate strategy in brands, setting standards, green marketin and networking resources. Findings – The paper finds that there will be a low...

Persistent link: https://www.econbiz.de/10015010276

Why existing customers are so valuable

Bishop, Derek - In: Strategic Direction 25 (2009) 2, pp. 3-5

organizations and in doing so take their business elsewhere. Findings – The paper suggests different ways in which to look at an … organizations customer service, and in doing so, evaluate an existing customers needs and behavior. Originality/value – The paper … looks at why customers leave organizations, and in fixing these reasons it is likely to cost far less than attracting new …

Persistent link: https://www.econbiz.de/10015010346

Coping with internet insecurity : Finding ways to face up to cyber sinning

In: Strategic Direction 25 (2009) 4, pp. 12-15

addressing the evolving risks to organizations' electronic security. Practical implications – Provides strategic insights and … practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy …

Persistent link: https://www.econbiz.de/10015010371

Strategic steering to avoid the turbulence : Businesses should always be prepared to alter course

In: Strategic Direction 25 (2009) 7, pp. 24-26

turbulence throughout the world, organizations might have been content to formulate a strategic plan for their future and pay it … – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality …

Persistent link: https://www.econbiz.de/10015010407

Can a marketing campaign really boost the profile of a logistics company?

Westaway, M. - In: Strategic Direction 26 (2010) 8

Persistent link: https://www.econbiz.de/10015011572

Mobilising consumers (case study of T-Mobile s “Life s for Sharing advertising campaign)

Ellis, G. - In: Strategic Direction 26 (2010) 8

Persistent link: https://www.econbiz.de/10015011573