Purpose – To leverage the science of momentum and apply it to art of brand management. Design/methodology/approach – Researches the brand literature. Revisits our understanding of Newtonian physics. Studies the history of brands that have experienced the power of momentum. Shares early...

Purpose – Provides an interview with Alex Singleton, author of The PR Masterclass . Design/methodology/approach – Provides an interview with Alex Singleton, author of The PR Masterclass . Findings – Discusses the current state of PR. Practical implications – Offers advice on how the PR...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This paper is prepared by an independent writer who adds their own impartial comments and...

Purpose – The purpose of this article is to provide an interview with Robert Senior, CEO, EMEA of SSF (Saatchi and Saatchi Fallon Group). Design/methodology/approach – The paper provides an interview with Robert Senior. Findings – Senior discusses the importance of creativity and idea...

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Purpose – The purpose of this paper is to address some of the media‐handling implications when a company is hit by a crisis that could affect its corporate reputation. Design/methodology/approach – The author categorises some of the types of crisis that can affect an organisation and looks...

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...