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~isPartOf:"The Service Industries Journal"
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The Service Industries Journal
The journal of services marketing
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Journal of Services Marketing
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Journal of marketing communications
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European Journal of Marketing
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Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms
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Analyzing the cultural diversity of consumers in the global marketplace
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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International journal of logistics : research and applications
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Journal of Place Management and Development
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The Advertising of Services: Consumer Views v. Normative Guidelines
Mortimer, Kathleen
;
Mathews, Brian P.
;
Mortimer, Kathleen
- In:
The Service Industries Journal
18
(
1998
)
3
,
pp. 14-19
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