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New product development and innovation in financial services
Nejad, Mohammad G. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011540032
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Financial institutions using social media : do consumers perceive value?
Dootson, Paula; Beatson, Amanda; Drennan, Judy - In: The international journal of bank marketing : IJBM 34 (2016) 1, pp. 9-36
Persistent link: https://www.econbiz.de/10011540033
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Patterns of new service development processes in banking
Martovoy, Andrey; Mention, Anne-Laure - In: The international journal of bank marketing : IJBM 34 (2016) 1, pp. 62-77
Persistent link: https://www.econbiz.de/10011540043
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Breaking the ice of low financial involvement : does narrative information format from a trusted sender increase savings in mutual funds?
Hauff, Jeanette Carlsson; Carlander, Anders; Gamble, Amelie - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 151-170
Persistent link: https://www.econbiz.de/10011486744
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Perceptions of fairness in financial services: an analysis of distribution channels
Sekhon, Harjit; Roy, Sanjit; Devlin, James - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 171-190
Persistent link: https://www.econbiz.de/10011486745
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Marketing microcredit to bottom of the pyramid market: Investigating determinants and the role of self-identity : the case of youth in post-war context
Jebarajakirthy, Charles; Thaichon, Paramaporn - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 191-215
Persistent link: https://www.econbiz.de/10011486761
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Formal ties in financial networks : professional clusters in financial services marketing
Borg, Erik; Vigerland, Lars; Winroth, Karin - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 260-275
Persistent link: https://www.econbiz.de/10011486826
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Marketing dispossession : a strategy for financial services that considers customers' mental health
Koku, Paul Sergius; Acquaye, Hannah Emma - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 112-127
Persistent link: https://www.econbiz.de/10011617864
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Customer value proposition, corporate transformation and growth in Caribbean financial firms
Smith, Trevor Alexander - In: The international journal of bank marketing : IJBM 34 (2016) 6, pp. 885-903
Persistent link: https://www.econbiz.de/10011618696
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Research on financial services innovations : a quantitative review and future research directions
Nejad, Mohammad - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1042-1068
Persistent link: https://www.econbiz.de/10011618721