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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
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347
Brand management
285
Markenführung
285
Brand image
225
Markenimage
225
Brand
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Markenartikel
192
Beziehungsmarketing
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Johnson, Lester W.
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Baxter, Stacey M.
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Grappi, Silvia
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Ilicic, Jasmina
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Kulczynski, Alicia
4
Phau, Ian
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Wiedmann, Klaus-Peter
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Abratt, Russell
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Dens, Nathalie
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gabrielli, Veronica
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Gil Saura, Irene
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Gunasti, Kunter
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Hennigs, Nadine
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Jassawalla, Avan R.
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Kapferer, Jean-Noël
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Mirzaei, Abas
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Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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Zarantonello, Lia
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Šerić, Maja
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Atwal, Glyn
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Baghi, Ilaria
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Bartels, Jos
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Berenguer Contrí, Gloria
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Biedenbach, Galina
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Borges, Adilson
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Brasel, S. Adam
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Butcher, Luke
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Carlson, Jamie
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Caruana, Albert
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Casidy, Riza
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Donvito, Raffaele
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,306
Journal of retailing and consumer services
2,012
International journal of hospitality management
815
International journal of consumer studies
774
Psychology & marketing
730
NBER working paper series
703
SpringerLink / Bücher
612
Working paper / National Bureau of Economic Research, Inc.
595
Technological forecasting & social change : an international journal
589
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER Working Paper
515
Management science : journal of the Institute for Operations Research and the Management Sciences
467
Tourism management : research, policies, practice
431
Asia Pacific journal of marketing and logistics
418
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
414
The journal of product & brand management
408
Journal of marketing research : JMR
381
European journal of marketing : EJM
376
Journal of travel and tourism marketing
376
Journal of marketing management : MM
370
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of marketing communications
346
Journal of business ethics : JOBE
341
Cogent business & management
338
Discussion paper series / IZA
333
Industrial marketing management : the international journal for industrial and high-tech firms
332
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
332
Journal of marketing
331
Journal of international consumer marketing
324
Journal of retailing
321
International journal of contemporary hospitality management
313
Marketing letters : a journal of research in marketing
312
Discussion paper / Centre for Economic Policy Research
310
Journal of consumer behaviour : an international research review
305
Journal of fashion marketing and management
305
Journal of the Academy of Marketing Science
299
The journal of consumer marketing
298
International journal of internet marketing and advertising : IJIMA
296
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ECONIS (ZBW)
376
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Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
2
Contextualising social capital in online brand communities
Meek, Stephanie
;
Ogilvie, Madeleine
;
Lambert, Claire
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 426-444
Persistent link: https://www.econbiz.de/10012060146
Saved in:
3
Popularity of digital products in online social tagging systems
Zhang, Jurui
;
Liu, Raymond
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10011704270
Saved in:
4
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
5
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
6
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
7
Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
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8
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
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9
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
10
Blogging the brand : meaning transfer and the case of Weight Watchers' online community
Willis, Erin
;
Wang, Ye
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10011606895
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