Narrow search
Showing 1 - 10 of 44
Cover Image
Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
Cover Image
The effects of the crisis on marketing innovation : an application for Spain
Medrano, Natalia; Olarte-Pascual, Cristina - In: The journal of business & industrial marketing 31 (2016) 3, pp. 404-417
Persistent link: https://www.econbiz.de/10011524008
Cover Image
Improving new product development performance by risk management
Salavati, Mehran; Tuyserkani, Milad; Mousavi, Seyyede … - In: The journal of business & industrial marketing 31 (2016) 3, pp. 418-425
Persistent link: https://www.econbiz.de/10011524035
Cover Image
Proximity as determinant of business cooperation for technological and non-technological innovations : a study of an agribusiness cluster
Geldes, Cristian; Heredia, Jorge; Felzensztein, Christian; … - In: The journal of business & industrial marketing 32 (2017) 1, pp. 168-179
Persistent link: https://www.econbiz.de/10011609419
Cover Image
New product performance and the benefit of periodically changing the relative influence balance between marketing and R&D
Situmeang, Frederik B. I.; Leenders, Mark A. A. M.; … - In: The journal of business & industrial marketing 32 (2017) 1, pp. 180-191
Persistent link: https://www.econbiz.de/10011609437
Cover Image
Knowledge integration with customers in collaborative product development projects
Eslami, Mohammad H.; Lakemond, Nicolette - In: The journal of business & industrial marketing 31 (2016) 7, pp. 889-900
Persistent link: https://www.econbiz.de/10011564143
Cover Image
The effect of entrepreneurial orientation, willingness to change, and development culture on new product exploration in small enterprises
Dayan, Mumin; Zacca, Robert; Husain, Zafar; Di … - In: The journal of business & industrial marketing 31 (2016) 5, pp. 668-683
Persistent link: https://www.econbiz.de/10011564329
Cover Image
A value cocreation strategy model for improving product development performance
Hsu, Yen - In: The journal of business & industrial marketing 31 (2016) 5, pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
Cover Image
The influence of marketing and innovation investment on alliance type choice
Sarkees, Matthew; Luchs, Ryan - In: The journal of business & industrial marketing 30 (2015) 5, pp. 626-636
Persistent link: https://www.econbiz.de/10011339827
Cover Image
The influence of supply chain architecture on new product launch and performance in the high-tech industry
Kou, Tun-chih; Lee, Bruce C. Y. - In: The journal of business & industrial marketing 30 (2015) 5, pp. 677-687
Persistent link: https://www.econbiz.de/10011341877