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Scale development and validation for DART model of value co-creation process on innovation strategy
Taghizadeh, Seyedeh Khadijeh; Jayaraman, Krishnaswamy; … - In: The journal of business & industrial marketing 31 (2016) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10011539312
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Inbound open innovation for pharmaceutical markets : a case study of an anti-diabetic drug in-licensing decision
Wu, Allan Ya-Huan; Little, Victoria Janine; Low, Brian - In: The journal of business & industrial marketing 31 (2016) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10011486501
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The effects of the crisis on marketing innovation : an application for Spain
Medrano, Natalia; Olarte-Pascual, Cristina - In: The journal of business & industrial marketing 31 (2016) 3, pp. 404-417
Persistent link: https://www.econbiz.de/10011524008
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A value cocreation strategy model for improving product development performance
Hsu, Yen - In: The journal of business & industrial marketing 31 (2016) 5, pp. 695-715
Persistent link: https://www.econbiz.de/10011564338
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The influence of marketing and innovation investment on alliance type choice
Sarkees, Matthew; Luchs, Ryan - In: The journal of business & industrial marketing 30 (2015) 5, pp. 626-636
Persistent link: https://www.econbiz.de/10011339827
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Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron; Heirati, Nima - In: The journal of business & industrial marketing 30 (2015) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
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The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro; Zhang, Jiemei; Conchar, Margy; Li, Like - In: The journal of business & industrial marketing 32 (2017) 7, pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
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Market orientation, innovation commercialization capability and firm performance relationships : the moderating role of supply chain influence
Lim, Jeen-su; Darley, William K.; Marion, David - In: The journal of business & industrial marketing 32 (2017) 7, pp. 913-924
Persistent link: https://www.econbiz.de/10011773530
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Conceptualizing a framework for customer integration during new product development of chemical companies
Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10011496547
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Business-to-business marketing strategy : innovation, execution and competition
Brashear-Alejandro, Thomas (contributor) - 2012
Persistent link: https://www.econbiz.de/10009672510