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High-tech, innovative products : identifying and meeting business customers' value needs
Lindgreen, Adam; Antioco, Michael; Palmer, Roger; … - In: The journal of business & industrial marketing 24 (2009) 3/4, pp. 182-197
Persistent link: https://www.econbiz.de/10009524596
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Capturing and (re)interpreting complexity in multi-firm disruptive product innovations
Pattinson, Hugh M.; Woodside, Arch G. - In: The journal of business & industrial marketing 24 (2009) 1, pp. 61-76
Persistent link: https://www.econbiz.de/10009524615
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Toward the development of new product ideas : asymmetric effects of team cohesion on new product ideation
Hirunyawipada, Tanawat; Paswan, Audhesh K.; Blankson, … - In: The journal of business & industrial marketing 30 (2015) 7, pp. 855-866
Persistent link: https://www.econbiz.de/10011422457
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The influence of supply chain architecture on new product launch and performance in the high-tech industry
Kou, Tun-chih; Lee, Bruce C. Y. - In: The journal of business & industrial marketing 30 (2015) 5, pp. 677-687
Persistent link: https://www.econbiz.de/10011341877
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Divergent goals in supplier-customer co-development process : an integrated framework
Oinonen, Minna; Jalkala, Anne Maarit - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 290-301
Persistent link: https://www.econbiz.de/10011342354
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Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron; Heirati, Nima - In: The journal of business & industrial marketing 30 (2015) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
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Antecedents of knowledge generation competence and its impact on innovativeness
Griese, Ilka; Pick, Doreén; Kleinaltenkamp, Michael - In: The journal of business & industrial marketing 27 (2012) 6, pp. 468-485
Persistent link: https://www.econbiz.de/10009665476
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New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
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Identifying escalation of commitment in B2B new product development projects using data envelopment analysis
Donthu, Naveen; Unal, Belgin - In: The journal of business & industrial marketing 29 (2014) 3, pp. 209-214
Persistent link: https://www.econbiz.de/10010345212
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Understanding new service development and service innovation through innovation modes
Gremyr, Ida; Witell, Lars; Löfberg, Nina; Edvardsson, Bo; … - In: The journal of business & industrial marketing 29 (2014) 2, pp. 123-131
Persistent link: https://www.econbiz.de/10010248164