Understanding new service development and service innovation through innovation modes
Ida Gremyr; Lars Witell; Nina Löfberg and Bo Edvardsson and Anders Fundin
| Year of publication: |
2014
|
|---|---|
| Authors: | Gremyr, Ida ; Witell, Lars ; Löfberg, Nina ; Edvardsson, Bo ; Fundin, Anders |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 2, p. 123-131
|
| Subject: | Multiple case study | Service innovation | New service development | Innovation | Dienstleistungsinnovation | Innovationsmanagement | Innovation management | Dienstleistung | Services | Dienstleistungssektor | Service industry | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010248164