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Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona; Chakravorty, Devarpan - In: The journal of product & brand management 25 (2016) 4, pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
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Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar; Purani, Keyoor - In: The journal of product & brand management 23 (2014) 7, pp. 504-515
Persistent link: https://www.econbiz.de/10010467565
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Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne - In: The journal of product & brand management 22 (2013) 4, pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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The missing link in the evolution of product design : a strategy roadmap towards product development success
Sameti, Ardalan - In: The journal of product & brand management 31 (2022) 6, pp. 899-937
Persistent link: https://www.econbiz.de/10013407571
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Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; … - In: The journal of product & brand management 24 (2015) 7, pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola; Sicilla, María; Lopez, Manuela - In: The journal of product & brand management 24 (2015) 6, pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
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An experiential model of consumer engagement in social media
Tafesse, Wondwesen - In: The journal of product & brand management 25 (2016) 5, pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
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Transforming celebrities through social media : the role of authenticity and emotional attachment
Kowalczyk, Christine M.; Pounders, Kathrynn R. - In: The journal of product & brand management 25 (2016) 4, pp. 345-356
Persistent link: https://www.econbiz.de/10011607046
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Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok; Bendoni, Wendy K.; Pehlivan, Ekin - In: The journal of product & brand management 25 (2016) 4, pp. 357-364
Persistent link: https://www.econbiz.de/10011607063