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~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Internet marketing
Relationship marketing
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
291
Markenführung
291
Brand image
243
Markenimage
243
Brand
174
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Beziehungsmarketing
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The journal of product & brand management
Journal of retailing and consumer services
562
Journal of business research : JBR
485
International journal of hospitality management
212
International journal of internet marketing and advertising : IJIMA
141
The journal of services marketing
122
Cogent business & management
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Psychology & marketing
95
The journal of brand management : an international journal
94
Journal of the Academy of Marketing Science
93
International journal of contemporary hospitality management
92
Journal of hospitality marketing & management
92
Journal of marketing communications
90
Asia Pacific journal of marketing and logistics
88
Journal of travel and tourism marketing
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
86
Journal of retailing
81
Journal of promotion management : innovations in planning and applied research
79
Journal of marketing
78
SpringerLink / Bücher
78
International journal of electronic marketing and retailing : IJEMR
75
Journal of strategic marketing
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
Marketing intelligence & planning
71
The service industries journal
71
International journal of advertising : the review of marketing communications
70
Journal of internet commerce
70
Tourism management : research, policies, practice
68
European journal of marketing : EJM
67
Industrial marketing management : the international journal for industrial and high-tech firms
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Management science : journal of the Institute for Operations Research and the Management Sciences
61
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of service management
58
International journal of retail & distribution management
56
The international review of retail, distribution and consumer research
56
International journal of consumer studies
54
Technological forecasting & social change : an international journal
54
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ECONIS (ZBW)
126
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1
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
2
Role of
marketing
and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
3
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
6
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
7
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
8
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
9
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
10
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
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