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~isPartOf:"The journal of product & brand management"
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Beziehungsmarketing
111
Relationship marketing
111
Brand management
101
Markenführung
101
Consumer behaviour
98
Konsumentenverhalten
98
Brand image
79
Markenimage
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Markenartikel
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Emotion
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Customer satisfaction
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Kundenzufriedenheit
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Viral marketing
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Virales Marketing
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Brand love
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Customer value
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Kundenwert
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The journal of product & brand management
Journal of business research : JBR
869
SpringerLink / Bücher
665
Journal of retailing and consumer services
590
Industrial marketing management : the international journal for industrial and high-tech firms
494
International journal of hospitality management
346
Journal of business ethics : JOBE
313
Journal of organizational change management
307
Springer eBook Collection
257
The journal of services marketing
229
The journal of business & industrial marketing
213
The service industries journal
213
Journal of change management : an international journal
193
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
Business process management journal
167
Gabler Edition Wissenschaft
160
Cogent business & management
157
Technological forecasting & social change : an international journal
154
International journal of contemporary hospitality management
152
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
149
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
146
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
131
Academy of Management journal : AMJ
129
Harvard-Business-Manager : das Wissen der Besten
128
Business horizons
127
Journal of hospitality marketing & management
125
Harvard business review : HBR
124
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
124
Tourism management : research, policies, practice
124
Journal of service research : JSR
121
European management journal
118
Journal of travel and tourism marketing
118
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
116
Journal of service management
115
Human relations
110
Asia Pacific journal of marketing and logistics
108
Springer eBook Collection / Business and Economics
108
Europäische Hochschulschriften / 5
107
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ECONIS (ZBW)
116
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1
Employees' online brand advocacy behaviors as a response to justice and emotion
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
;
Duzenci, Ahmet
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 878-891
Persistent link: https://www.econbiz.de/10014315457
Saved in:
2
The relative impact of employees’ discrete emotions on employees’ negative word-of-mouth (NWOM) and counterproductive workplace behavior (CWB)
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl <Jr.>
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1018-1032
Persistent link: https://www.econbiz.de/10013429007
Saved in:
3
Negative spillover of moral irresponsibility into anti-brand behaviors : the role of moral emotion and disengagement in ethical and social transgressions
Youn, Song-yi
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10013429205
Saved in:
4
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
5
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
6
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
7
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
8
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
9
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
10
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
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