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~isPartOf:"The journal of product & brand management"
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Beziehungsmarketing
111
Relationship marketing
111
Brand management
103
Markenführung
103
Consumer behaviour
98
Konsumentenverhalten
98
Brand image
79
Markenimage
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Markenartikel
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Brand loyalty
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Customer satisfaction
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Lieferantenmanagement
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Supplier relationship management
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Guzman, Francisco
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The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
848
Journal of business research : JBR
687
Journal of retailing and consumer services
584
SpringerLink / Bücher
377
The journal of business & industrial marketing
342
International journal of hospitality management
280
The journal of services marketing
229
The service industries journal
191
Journal of the Academy of Marketing Science
174
Journal of strategic marketing
171
Journal of business-to-business marketing
152
Journal of marketing
146
International journal of electronic customer relationship management : IJECRM
140
Gabler Edition Wissenschaft
126
International journal of contemporary hospitality management
120
Journal of service research : JSR
119
Journal of hospitality marketing & management
115
Journal of travel and tourism marketing
115
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
112
Asia Pacific journal of marketing and logistics
111
Journal of service management
109
Marketing intelligence & planning
109
Psychology & marketing
108
Tourism management : research, policies, practice
108
The journal of brand management : an international journal
106
Journal of retailing
105
European journal of marketing : EJM
104
Cogent business & management
99
Springer eBook Collection / Business and Economics
93
Journal of marketing management : MM
91
Services marketing quarterly
91
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
87
The international journal of bank marketing : IJBM
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Springer eBook Collection
83
Service business
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
79
Business horizons
76
Journal of financial services marketing : JFSM
71
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ECONIS (ZBW)
115
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1
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
2
Adding value to insurance products : the AXA Irish experience
Brophy, Richard
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 293-299
Persistent link: https://www.econbiz.de/10009788451
Saved in:
3
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
4
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
5
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
6
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
7
Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
Saved in:
8
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
9
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
10
Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
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