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~isPartOf:"The journal of product & brand management"
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Brand image
307
Markenimage
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Brand management
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Markenführung
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Consumer behaviour
250
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250
Brand
161
Markenartikel
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Marketing management
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Marketingmanagement
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Persönlichkeitspsychologie
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Designation of origin
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Herkunftsbezeichnung
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Brand extension
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Brand love
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Guzman, Francisco
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Broyles, S. Allen
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Christodoulides, George
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Fetscherin, Marc
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Hakala, Ulla
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Leingpibul, Thaweephan
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Rindell, Anne
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Veloutsou, Cleopatra
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Azar, Salim L.
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Badrinarayanan, Vishag
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Coker, Kesha K.
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Costa, Patrício
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Davis, Donna
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Faßnacht, Martin
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Flight, Richard L.
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Fornerino, Marianela
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Gil Saura, Irene
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Iglesias, Oriol
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Kang, Jiyun
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Kennedy, Eric
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Khan, Huda
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Khan, Imran
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The journal of product & brand management
Journal of business research : JBR
867
SpringerLink / Bücher
593
The journal of brand management : an international journal
354
Journal of retailing and consumer services
342
Journal of advertising research
306
Psychology & marketing
261
Journal of marketing communications
258
Journal of advertising : official publication of the American Academy of Advertising
253
European journal of marketing : EJM
247
International journal of advertising : the quarterly review of marketing communications
234
Industrial marketing management : the international journal for industrial and high-tech firms
222
Journal of Food Distribution Research
208
International journal of advertising : the review of marketing communications
201
Springer eBook Collection
172
International journal of production research
168
International journal of hospitality management
166
Journal of marketing management : MM
165
Tourism management : research, policies, practice
165
Europäische Hochschulschriften / 5
161
Journal of marketing
161
Asia Pacific journal of marketing and logistics
158
Journal of promotion management : JPM
154
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
148
Marketing intelligence & planning
147
The international journal of productivity and performance management : IJPPM
147
Journal of the Academy of Marketing Science
144
Management Science
143
Management science : journal of the Institute for Operations Research and the Management Sciences
139
International journal of production economics
135
Journal of business ethics : JOBE
135
Journal of marketing research : JMR
133
Journal of travel and tourism marketing
132
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
Journal of Agricultural and Applied Economics
130
Marketing letters : a journal of research in marketing
129
Gabler Edition Wissenschaft
125
Journal of promotion management : innovations in planning and applied research
125
Springer eBook Collection / Business and Economics
125
Cogent business & management
120
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ECONIS (ZBW)
326
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1
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
2
How exposure to logos and logo varieties fosters brand prominence and freshness
Sääksjärvi, Maria
;
Hende, Ellis van den
;
Mugge, Ruth
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 736-744
Persistent link: https://www.econbiz.de/10011416936
Saved in:
3
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
4
Celebrity endorsements and branding strategies : event study from India
Jaikumar, Saravana
;
Sahay, Arvind
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 633-645
Persistent link: https://www.econbiz.de/10011481904
Saved in:
5
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
6
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
7
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Saved in:
8
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
9
The contribution of a brand spokesperson's voice to consumer-based brand equity
Zoghaib, Alice
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 492-502
Persistent link: https://www.econbiz.de/10011778298
Saved in:
10
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
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