Suggesting a three dimensional model for virtualization, this paper examines the strategic movements companies may perform in order to become virtual corporations. Literature research and qualitative data from German banks demonstrate plausibility of the model and lead to specific questions to...

Management theory argues that the effective use of extension strategies depends on market growth and market share. ... The findings show the full depth of the pluralistic world: Extension strategies can be used independently from the company's size and other contingency factors, as long as they...

... This paper explains the model and then focuses on the question of how small and medium sized companies are able to act as successful players in this new economic order. Data from 102 German and Austrian companies are used to describe the actual state of virtualization and to analyze the...