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Marketing
19
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4
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4
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3
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Hanssens, Dominique M.
Kotler, Philip
170
Sheth, Jagdish N.
46
Armstrong, Gary
39
Kerin, Roger A.
35
Hair, Joseph F.
32
McDonald, Malcolm
32
Ferrell, Odies C.
31
Baker, Michael John
28
Leeflang, Peter
27
Piercy, Nigel
27
Peter, Jerome Paul
26
Fill, Chris
25
Homburg, Christian
25
Irwin, Scott H.
25
Koschnick, Wolfgang J.
24
Kurtz, David L.
24
Tadajewski, Mark
24
Hartley, Steven W.
23
Malhotra, Naresh K.
23
Brown, Stephen
22
Blythe, Jim
21
Franses, Philip Hans
21
Grewal, Dhruv
21
Jobber, David
21
Keller, Kevin Lane
21
Lovelock, Christopher H.
21
Boone, Louis E.
20
Brigham, Eugene F.
20
Donnelly, James H.
20
Giddens, Anthony
19
Kitchen, Philip J.
19
Moutinho, Luiz
19
Palmer, Adrian
19
Ritzer, George
19
Rudelius, William
19
Solomon, Michael R.
19
Zaltman, Gerald
19
Iacobucci, Dawn
18
McDaniel, Carl D.
18
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Foundations and trends in marketing : FTMKT
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2
International series in quantitative marketing
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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The future of management in an AI world : redefining purpose and strategy in the Fourth Industrial Revolution
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
2
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1
Brand performance volatility from
marketing
spending
Fischer, Marc
;
Shin, Hyun
;
Hanssens, Dominique M.
- In:
Management science : journal of the Institute for …
62
(
2016
)
1
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011432951
Saved in:
2
Demonstrating the value of
marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
3
Long-term impact of
marketing
: a compendium
Hanssens, Dominique M.
-
2018
Persistent link: https://www.econbiz.de/10011955221
Saved in:
4
Word-of-mouth and
marketing
effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
5
Introduction to theory and practice in
marketing
conference special section of
marketing
science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
Saved in:
6
Measuring short- and long-run promotional effectiveness on scanner data using persistence modeling
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
;
Nijs, Vincent R.
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828619
Saved in:
7
Product innovations, advertising, and stock returns
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10003815498
Saved in:
8
Marketing
and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Saved in:
9
The direct and indirect effects of advertising spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
Saved in:
10
Time-series models in
marketing
: some recent developments
Dekimpe, Marnik G.
;
Hanssens, Dominique M.
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10003976409
Saved in:
1
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