relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology … Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really …, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism …

on a specific theme: identity, crossing cultures, marketing and advertising, neighborhoods, discrimination, and social … activism. By exploring issues such as multicultural marketing, cultural appropriation, consumer racial profiling, urban food … contradictions within consumer culture, Race, Ethnicity, and Consumption is an excellent text for sociology courses on consumers and …