Technology is changing the way customers and companies interact. How consumer purchasing behavior is affected by the use of technologies which enable them to purchase independently of direct service employee contact - i.e., by shopping via a technological interface rather than in a...

According to a widespread opinion, Germany is lagging behind. Many people in- and outside Germany believe that the Germans slumber through some of the most important economic trends and technological developments, especially at the incipient stages. For example Coke, color television, and...

Commerce and electronic business have gained momentum in recent years. Attracted by the mirage of global markets, most companies enter the virtual environment without taking into account thecultural implications of such a step. The major question that arises at this stage of development of...