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When does the price affect the taste? Results from a wine experiment
Almenberg, Johan; Dreber, Anna - 2009
supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …
Persistent link: https://www.econbiz.de/10010281315
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The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola; Fait, Monica; Maizza, Amedeo - In: International journal of management practice : IJMP 8 (2015) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
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Determinants of consumer behaviour in novice markets : the case of wine
Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Journal of research in marketing and entrepreneurship : JRME 17 (2015) 1, pp. 110-126
Persistent link: https://www.econbiz.de/10011418409
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Collaborative marketing in a premium wine region : the role of horizontal networks
Lewis, Gemma Kate; Byrom, John; Grimmer, Martin - In: International journal of wine business research : IJWBR 27 (2015) 3, pp. 203-219
Persistent link: https://www.econbiz.de/10011477518
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Luxury wine marketing : the art and science of luxury wine branding
Yeung, Peter; Thach, Liz - 2019
Persistent link: https://www.econbiz.de/10012062825
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The secrets of secret societies : the case of wine
Hall, Daniel; Pitt, Leyland F.; Wallstrom, Asa - In: Business horizons 58 (2015) 6, pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
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Millennials as luxury wine buyers in the United States?
Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
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Eco-premium or eco-penalty? Eco-labels and quality in the organic wine market
Delmas, Magali A.; Lessem, Neil - In: Business & society 56 (2017) 2, pp. 318-356
Persistent link: https://www.econbiz.de/10011645640
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Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
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Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 154-169
Persistent link: https://www.econbiz.de/10011590147