This paper analyses a business model for providing free basic-rate Internet to everyone with a data capable phone …, living in mobile coverage areas. The model is called Freemium Internet. The term "freemium" refers to a well-known business … available by paying a fee. We examine the impact of applying the freemium business model to the provision of mobile Internet …

: defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition …