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~language:"eng"
~subject:"Business network"
~subject:"Distribution channel"
~subject:"Markenimage"
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Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
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Multikanalstrategien : Konzepte, Methoden und Erfahrungen
Ahlert, Dieter
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001703473
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3
Multichannel-Management
Ahlert, Dieter
(
ed.
);
Kenning, Peter
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008688591
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4
Retail branding
Ahlert, Dieter
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009521894
Saved in:
5
Managing service networks' success
Evanschitzky, Heiner
;
Ahlert, Dieter
- In:
Advances in services innovations
,
(pp. 151-164)
.
2007
Persistent link: https://www.econbiz.de/10003387961
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