Retail branding
guest eds.: Dieter Ahlert ...
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Ahlert, Dieter (contributor) |
| Publisher: |
Bradford : Emerald |
| Subject: | Einzelhandel | Retail trade | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | S. 893 - 1007 Ill., graph. Darst. |
|---|---|
| Series: | International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 37.2009,11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 7 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009521894