"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations …

book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the … relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and analysing how … exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy …

"Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and … initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events … business objectives, marketing professionals need a credible, proven evaluation process to measure impact and calculate your …