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The influence of involvement on brand dissimularities and MLMDS solutions

Bijmolt, Tammo H. A.; Wedel, Michel - 1993

Persistent link: https://www.econbiz.de/10000856803

Mixed tree and spatial representation of dissimilarity judgments

Wedel, Michel; Bijmolt, Tammo H. A. - 1998

Persistent link: https://www.econbiz.de/10000995263

FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps

Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993

Persistent link: https://www.econbiz.de/10000883528

A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods

Bijmolt, Tammo H. A.; Wedel, Michel; Mellens, Martin C. - 1993

Persistent link: https://www.econbiz.de/10000883529

Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments

Bijmolt, Tammo H. A. (contributor); … - 2002 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001701541

A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods

Bijmolt, Tammo H. A.; Wedel, Michel - 1997

We compare three alternative Maximum Likelihood Multidimensional Scaling methods for pairwise dissimilarity ratings, namely MULTISCALE, MAXSCAL, and gurations very well. The recovery of the true dimensionality depends on the test criterion (likelihood ratio test, AIC, or CAIC), as well as on the...

Persistent link: https://www.econbiz.de/10014045900