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Gatignon, Hubert A.; Robertson, Thomas S. - 1989

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Robertson, Thomas S.; Gatignon, Hubert A. - 1995

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Gatignon, Hubert A.; Robertson, Thomas S.; Fein, Adam J. - 1994

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Gatignon, Hubert A.; Robertson, Thomas S.; Sahay, Arvind - 1998

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Gatignon, Hubert A. - In: Journal of consumer research : JCR ; an … 11 (1985) 4, pp. 849-967

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Gatignon, Hubert A. - In: Marketing science 8 (1989) 3, pp. 231-247

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Gatignon, Hubert A. - In: Marketing letters : a journal of research in marketing 4 (1993) 3, pp. 191-204

Persistent link: https://www.econbiz.de/10001145777

Gatignon, Hubert A. - In: Innovation diffusion models of new product acceptance, (pp. 37-59). 1986

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Robertson, Thomas S. - 1970

Persistent link: https://www.econbiz.de/10000051869

Robertson, Thomas S. - In: AMS review : official publication of the Academy of … 7 (2017) 3/4, pp. 90-100

Persistent link: https://www.econbiz.de/10011824744