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Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A. - In: Marketing science 8 (1989) 3, pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
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Statistical analysis of management data
Gatignon, Hubert A. - 2003
Persistent link: https://www.econbiz.de/10001713085
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Statistical analysis of management data
Gatignon, Hubert A.; Gatignon, Hubert A. - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003853843
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The innovation diffusion process in a heterogeneous population : a micromodeling approach
Chatterjee, Rabikar - In: Management science : journal of the Institute for … 36 (1990) 9, pp. 1057-1079
Persistent link: https://www.econbiz.de/10001096563
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Stochastic issues in innovation diffusion models
Eliashberg, Jehoshua - In: Innovation diffusion models of new product acceptance, (pp. 151-199). 1986
Persistent link: https://www.econbiz.de/10001308540
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Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
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The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.; Anderson, Erin - 1987
Persistent link: https://www.econbiz.de/10000801321
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Competitive effects in diffusion models : an empirical analysis
Parker, Philip M.; Gatignon, Hubert A. - 1990
Persistent link: https://www.econbiz.de/10000801999
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Diffusion of innovation
Gatignon, Hubert A.; Robertson, Thomas S. - 1989
Persistent link: https://www.econbiz.de/10000771546
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Development mode : a transaction cost conceptualization
Robertson, Thomas S.; Gatignon, Hubert A. - 1995
Persistent link: https://www.econbiz.de/10000915982