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Service-dominant logic
42
Service-Dominant Logic
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Marketingtheorie
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16
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service-dominant logic
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Lusch, Robert F.
122
Vargo, Stephen L.
55
Akhter, Syed H.
25
Akaka, Melissa Archpru
7
Laczniak, Gene R.
5
Lim, Steve C.
4
Lusch, Robert
4
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3
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3
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3
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3
H. Akhter, Syed
3
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3
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3
Akhter, Humayun
2
Akhter, Syed
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Chen, Yubo
2
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2
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2
Fernando Pinto Barcellos, Paulo
2
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2
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2
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American Marketing Association
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Journal of the Academy of Marketing Science
9
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7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of Consumer Marketing
6
International Journal of Physical Distribution & Materials Management
5
Review of marketing research
5
International Journal of Physical Distribution & Logistics Management
4
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4
MSI reports : working paper series
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Marketing theory
3
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
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2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of quality and service sciences
2
Journal of marketing
2
Journal of operations management
2
Multinational business review
2
Organizational dynamics : a quarterly review of organizational behavior for professional managers
2
Service science, management and engineering : education for the 21st Century
2
Toward a better understanding of the role of value in markets and marketing
2
A twenty-first century guide to Aldersonian marketing thought
1
AMA educators' proceedings
1
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1
Advances in international marketing
1
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1
California management review
1
Competitiveness Review: An International Business Journal
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Critical perspectives on international business
1
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E-marketing ; Vol. 3
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Handbook of business-to-business marketing
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Handbook of service science ; [Vol. 1]
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ECONIS (ZBW)
112
Other ZBW resources
32
OLC EcoSci
10
USB Cologne (EcoSocSci)
4
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1
Management of retail enterprises
Lusch, Robert F.
-
1982
Persistent link: https://www.econbiz.de/10000051819
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2
Reframing supply chain management : a service-dominant logic perspective
Lusch, Robert F.
- In:
The journal of supply chain management : a global …
47
(
2011
)
1
,
pp. 14-18
Persistent link: https://www.econbiz.de/10008900918
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3
Marketing's evolving identity : defining our future
Lusch, Robert F.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 261-268
Persistent link: https://www.econbiz.de/10003672146
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4
Alderson, sessions and the 1950s manager
Lusch, Robert F.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 275-281)
.
2006
Persistent link: https://www.econbiz.de/10003279730
Saved in:
5
The long macro view
Lusch, Robert F.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 321-323
Persistent link: https://www.econbiz.de/10011750623
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6
Contemporary issues in marketing channels
Lusch, Robert F.
(
ed.
)
-
1979
Persistent link: https://www.econbiz.de/10000710949
Saved in:
7
Personal differences, job tension, job outcomes, and store performance : a study of retail store managers
Lusch, Robert F.
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10001082061
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8
Political risk and the evolution of the control of foreign business : equity, earnings and the marketing mix
Akhter, Humayun
- In:
Journal of global marketing
1
(
1988
)
3
,
pp. 109-128
Persistent link: https://www.econbiz.de/10001086741
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9
Political risk : a structural analysis
Akhter, Humayun
-
1987
Persistent link: https://www.econbiz.de/10001089826
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10
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
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