This paper presents an alternative, “Latin” vision of our societies. Here the urgent societal issue is not to celebrate freedom from social constraints, but to re‐establish communal embeddedness. The citizen of 2002 is less interested in the objects of consumption than in the social links...

Purpose: This paper aims to focus on brand oldness associations and their measurement. Research on brand age points to a variety of interpretations concerning perceived brand oldness and establishes the existence of multiple positive consequences such as brand credibility, trust or attachment....

In a world where belief systems are constantly evolving, the number of people making a religious pilgrimage has skyrocketed. The Camino (Road) to Santiago (Saint James) de Compostela has been part of this general fervor. The present study looks at the dichotomy within this particular pilgrimage...