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"Marketing theory and applicat...
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Marketing
92
Marketing management
69
Marketingmanagement
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Marktforschung
47
Marketingtheorie
44
Consumer behaviour
43
Konsumentenverhalten
43
Marketing theory
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Evans, Kenneth R.
44
Scheer, Lisa K.
23
Miao, C. Fred
10
Palmatier, Robert W.
9
Arnold, Todd J.
8
Grewal, Dhruv
6
Lawrence, Justin M.
6
Stan, Simona
6
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5
Dant, Rajiv P.
5
Wood, Charles M.
5
Zou, Shaoming
5
Bennett, Peter D.
4
Dong, Beibei
4
Lie, Po-Chien
4
Baker, Stacey Menzel
3
Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Cross, Samantha N. N.
3
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3
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3
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3
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3
Im, Subin
3
Lam, Son K.
3
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3
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3
Mallapragada, Girish
3
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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American Marketing Association
227
AMA Summer Academic Conference <2022, Chicago, Ill.>
3
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3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2021, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
AMA Winter Academic Conference <2024, Online>
3
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
3
Summer Educators' Conference
3
Educators' Conference
2
Marketing Educators' Conference <1976, Memphis, Tenn.>
2
University of Michigan / School of Business Administration
2
Winter Educators' Conference <1993, Newport Beach, Calif.>
2
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
2
Winter Educators' Conference <1995, La Jolla, Calif.>
2
Winter Educators' Conference <1996, Hilton Head Island, SC>
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
Winter Educators' Conference <1998, Austin, Tex.>
2
Winter Educators' Conference <1999, St. Petersburg, Fla.>
2
50th Anniversary International Symposium of Marketing and Allied Disciplines <1965, Washington, DC>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Management Association
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Chemical Market Research Association
1
Conference From Advertising to Communication Research <2, 1981, Paris>
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
Educators' Conference <1979, Houston, Tex.>
1
Educators' Conference <1981, Washington, DC>
1
Educators' Conference <1982, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
International Marketing Conference
1
International Marketing Conference <1986, Singapur>
1
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Series / American Marketing Association
33
Marketing theory and applications
16
Journal of the Academy of Marketing Science
13
Proceedings series / American Marketing Association
12
AMA educators' proceedings
8
The journal of personal selling & sales management : JPSSM
7
Combined proceedings (Spring Conference + Fall Conference)
5
Educators' conference proceedings
4
Educators' proceedings
4
Fall conference / Proceedings
4
Journal of business research : JBR
4
Journal of marketing
4
AMA proceedings series
3
Business proceedings / American Marketing Association
3
Journal of Services Marketing
3
AMA reprint series
2
European Journal of Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research : JSR
2
MSI reports : working paper series
2
Michigan business papers
2
Proceedings of the ... National Conference of the American Marketing Association
2
Proceedings of the Winter Conference of the American Marketing Association
2
The Oxford handbook of strategic sales and sales management
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA briefings & surveys
1
AMA educators proceedings
1
Bibliography series / American Marketing Association
1
EBSCOhost eBook Collection
1
European journal of marketing : EJM
1
Fall Conference / Abstracts of papers
1
Handbook of business-to-business marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Business & Industrial Marketing
1
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ECONIS (ZBW)
234
USB Cologne (EcoSocSci)
47
Other ZBW resources
7
OLC EcoSci
5
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1
2002 AMA Winter Educators' Conference : [held February 22 - 25, 2002, at ... Austin, Tex.]
Evans, Kenneth R.
(
contributor
)
-
Winter Educators' Conference <2002, Austin, Tex.>
-
2002
Persistent link: https://www.econbiz.de/10004789602
Saved in:
2
Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
Saved in:
3
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
4
A theoretical model of consumer negotiated pricing : an orientation perspective
Evans, Kenneth R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 58-73
Persistent link: https://www.econbiz.de/10001052902
Saved in:
5
Retailing evolution and revolution in a privatizing economy : small business managers' values and retail strategies in Romania
Stan, Simona
;
Evans, Kenneth R.
;
Cernusca, Dan
; …
- In:
Journal of euromarketing
12
(
2003
)
3/4
,
pp. 55-77
Persistent link: https://www.econbiz.de/10001861837
Saved in:
6
Sales force-generated marketing intelligence
Evans, Kenneth R.
;
Miao, C. Fred
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 174-200)
.
2011
Persistent link: https://www.econbiz.de/10008991513
Saved in:
7
Advancing sales performance research : a focus on five underresearched topic areas
Evans, Kenneth R.
;
McFarland, Richard G.
;
Dietz, Bart
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10009505522
Saved in:
8
The impact of salesperson credibility-building statements on later stages of the sales encounter
Arndt, Aaron
;
Evans, Kenneth R.
;
Landry, Timothy D.
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10010338159
Saved in:
9
Store managers, profitability and satisfaction in multi-unit enterprises
Murray, Lynn M.
;
Evans, Kenneth R.
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009761811
Saved in:
10
Effects of interaction and entrepreneurial orientation on organizational performance : insights into market driven and market driving
Chen, Yen-chun
;
Lie, Po-Chien
;
Evans, Kenneth R.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1019-1034
Persistent link: https://www.econbiz.de/10009656643
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