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Consumer behaviour
23
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14
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14
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14
Zahlungsbereitschaftsanalyse
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341
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Backhaus, Klaus
44
Wilken, Robert
39
Dost, Florian
7
Bürgin, David
6
Jacob, Frank
6
Prime, Nathalie
6
Maier, Erik
5
Steiner, Michael
5
Eisenbeiß, Maik
4
Aichner, Thomas
3
Aykac, Tayfun
3
Büschken, Joachim
3
Coletti, Paolo
3
Cornelißen, Markus
3
Eggert, Andreas
3
Freund, Philipp Alexander
3
Geisendorf, Sylvie
3
Lügger, Kai
3
Schauerte, Nico
3
Sichtmann, Christina
3
Albers, Sönke
2
Alexander, Julia
2
Belz, Christian
2
Dinkevych, Elena
2
Erichson, Bernd
2
Geiger, Ingmar
2
Gensler, Sonja
2
Hertel, Guido
2
Hüffmeier, Joachim
2
Koch, Matthias
2
Loderer, Anja
2
Mühlfeld-Kerstan, Katrin
2
Neun, Harald
2
Rabaa, Simon
2
Schmitt, Julien
2
Schmitz, Christian
2
Skiera, Bernd
2
Stimmer, Elena
2
Voeth, Markus
2
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German American Conference on Industrial Marketing <1984, Mainz>
2
Münsteraner Marketing-Symposium <6, 2007, Münster (Westf)>
1
Schmalenbach-Tagung <1990, Neuss>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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3
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2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
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2
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2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
British journal of management : BJM
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Corporate reputation review
1
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
1
Die Betriebswirtschaft : DBW
1
Ecological economics
1
Electronic markets : the international journal on networked business
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Industrial marketing : a German-American perspective ; with 29 tables
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Business & Industrial Marketing
1
Journal of Business Ethics
1
Journal of business economics : JBE
1
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1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management
1
Journal of management : JOM
1
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1
Management Decision
1
Management international review : MIR ; journal of international business
1
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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ECONIS (ZBW)
66
USB Cologne (EcoSocSci)
8
EconStor
3
Other ZBW resources
2
OLC EcoSci
1
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1
The impact of team characteristics on the course and outcome of intergroup price negotiations
Backhaus, Klaus
;
Doorn, Jenny van
;
Wilken, Robert
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 365-396
Persistent link: https://www.econbiz.de/10003804722
Saved in:
2
Steering sales reps through cost information : an investigation into the the black box of cognitive references and negotiation behavior
Wilken, Robert
;
Cornelißen, Markus
;
Backhaus, Klaus
; …
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003960769
Saved in:
3
Predicting purchase decisions with different conjoint analysis methods : a Monte Carlo simulation
Backhaus, Klaus
;
Hillig, Thomas
;
Wilken, Robert
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
3
,
pp. 341-364
Persistent link: https://www.econbiz.de/10003467514
Saved in:
4
Major systems marketing in Europe
Backhaus, Klaus
-
1987
Persistent link: https://www.econbiz.de/10000816200
Saved in:
5
Hurdle race marketing : the enlightenment - the disillusionment - the breakthrough
Backhaus, Klaus
-
2013
Persistent link: https://www.econbiz.de/10009759497
Saved in:
6
Every future needs a past : a personal view of the history of JBBM
Backhaus, Klaus
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 37-46
Persistent link: https://www.econbiz.de/10011304043
Saved in:
7
Behavioral industrial marketing research in Germany and the United States : a comparison
Backhaus, Klaus
- In:
Journal of business research : JBR
13
(
1985
)
5
,
pp. 375-382
Persistent link: https://www.econbiz.de/10001021711
Saved in:
8
The paradox of unsatisfying but stable vertical relationships : a look at german car suppliers
Backhaus, Klaus
- In:
Development, management and governance of relationships …
,
(pp. 281-297)
.
1996
Persistent link: https://www.econbiz.de/10001303774
Saved in:
9
Strategische Allianzen
Backhaus, Klaus
(
contributor
);
Piltz, Klaus
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000092800
Saved in:
10
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, Sönke
-
1986
Persistent link: https://www.econbiz.de/10000071588
Saved in:
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