Narrow search
Showing 1 - 10 of 399
Cover Image
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim; Roberts, John H. - In: MSI reports : working paper series (2006) 3, pp. 19-21
Persistent link: https://www.econbiz.de/10003393768
Cover Image
Assessing marketing performance : dont't settle for a silver metric
Ambler, Tim; Roberts, John H. - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 733-750
Persistent link: https://www.econbiz.de/10003768182
Cover Image
Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113
Ambler, Tim; Roberts, John H. - In: MSI reports : working paper series (2006) 3, pp. 3-13
Persistent link: https://www.econbiz.de/10003393736
Cover Image
Assessing marketing performance : don't settle for a silver metric
Ambler, Tim; Roberts, John H. - In: The marketing : accounting interface, (pp. 73-89). 2016
Persistent link: https://www.econbiz.de/10011442573
Cover Image
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim; Roberts, John; Peppers, Don; Rogers, Martha - In: MSI reports : working paper series (2006) 3, pp. 19-21
Persistent link: https://www.econbiz.de/10009893470
Cover Image
Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don; Rogers, Martha; Ambler, Tim - In: MSI reports : working paper series (2006) 3, pp. 15-18
Persistent link: https://www.econbiz.de/10009893471
Cover Image
A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H. - 1992
Persistent link: https://www.econbiz.de/10000845117
Cover Image
Has research in marketing lost its way?
Roberts, John H. - In: Australasian marketing journal 18 (2010) 3, pp. 161-164
Persistent link: https://www.econbiz.de/10008653799
Cover Image
A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
Roberts, John H. - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 23-25
Persistent link: https://www.econbiz.de/10009007248
Cover Image
New product development in a strategic context
Roberts, John H. - In: Handbook of marketing strategy, (pp. 172-185). 2012
Persistent link: https://www.econbiz.de/10009530864