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Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les; Field, Peter - 2007
Persistent link: https://www.econbiz.de/10004895488
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Empirical generalizations about advertising campaign success
Binet, Les; Field, Peter - In: Journal of advertising research 49 (2009) 2, pp. 130-133
Persistent link: https://www.econbiz.de/10003860387
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Brand immortality : how brands can live long and prosper
Pringle, Hamish - 2008
Persistent link: https://www.econbiz.de/10013530635
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Learning from case studies of effectiveness
Field, Peter - In: The Sage handbook of advertising, (pp. 199-213). 2007
Persistent link: https://www.econbiz.de/10003570473
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Arab financial markets
Field, Peter (contributor) - 1981
Persistent link: https://www.econbiz.de/10004728075
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Brand immortality : how brands can live long and prosper
Pringle, Hamish; Field, Peter - 2008
Persistent link: https://www.econbiz.de/10004925157
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Investcorp : can Kirdar's gamble work?
Field, Peter - In: Euromoney (1983), pp. 28-42
Persistent link: https://www.econbiz.de/10003548514
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Arab financial markets
Field, Peter (ed.); Moore, Alan (contributor) - 1981
Persistent link: https://www.econbiz.de/10013543715
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Advertising works 20 : proving the payback on marketing investment
Snow, Charlie (contributor) - 2011
Persistent link: https://www.econbiz.de/10009420506