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Consumer behaviour : applicati...
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Consumer behaviour
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Wright, Malcolm
52
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Romaniuk, Jenni
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Uncles, Mark D.
11
Srinivasan, Shuba
9
Pauwels, Koen
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Stocchi, Lara
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Driesener, Carl
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Trinh, Giang
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Armstrong, J. Scott
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Rungie, Cam
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Stern, Philip
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Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2013
-
2nd edition
Persistent link: https://www.econbiz.de/10013548195
Saved in:
2
Consumer behaviour : applications in marketing
East, Robert
;
Singh, Jaywant
;
Wright, Malcolm
; …
-
2017
-
3rd edition
Persistent link: https://www.econbiz.de/10011584767
Saved in:
3
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
Persistent link: https://www.econbiz.de/10004908109
Saved in:
4
Investment decisions and the theory of planned behaviour
East, Robert
- In:
Journal of economic psychology : research in economic …
14
(
1993
)
2
,
pp. 337-375
Persistent link: https://www.econbiz.de/10001147720
Saved in:
5
Online grocery sales after the pandemic
East, Robert
- In:
International journal of market research
64
(
2022
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10012794294
Saved in:
6
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
7
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Saved in:
8
The accuracy of self-reported probabilities of giving recommendations
Romaniuk, Jenni
;
Nguyen, Cathy
;
East, Robert
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
4
,
pp. 507-521
Persistent link: https://www.econbiz.de/10009268693
Saved in:
9
"Distortion" in retrospective measures of word of mouth
East, Robert
;
Uncles, Mark D.
;
Romaniuk, Jenni
;
Hand, Chris
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
4
,
pp. 477-486
Persistent link: https://www.econbiz.de/10009788922
Saved in:
10
Good customers : the value of customers by mode of acquisition
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 119-125
Persistent link: https://www.econbiz.de/10009745799
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