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Marketing's reputation and influence in the firm
Merlo, Omar; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of business research : JBR 65 (2012) 3, pp. 446-452
Persistent link: https://www.econbiz.de/10009507161
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Why do customers get more than they need? : how organizational culture shapes product capability decisions
Lukas, Bryan A.; Whitwell, Gregory J.; Heide, Jan B. - In: Journal of marketing 77 (2013) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10009725675
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Export planning orientation and its antecedents : evidence from exporting IT products
Lukas, Bryan A.; Whitwell, Gregory J.; Hill, Paul - In: Journal of business research : JBR 60 (2007) 12, pp. 1282-1289
Persistent link: https://www.econbiz.de/10003571180
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The halo model of origin images : conceptualisation and initial empirical test
Josiassen, Alexander; Lukas, Bryan A.; Whitwell, Gregory J. - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 253-266
Persistent link: https://www.econbiz.de/10009780524
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Heuristics revisited: implications for marketing research and practice
Merlo, Omar; Lukas, Bryan A.; Whitwell, Gregory J. - In: Marketing theory 8 (2008) 2, pp. 189-204
Persistent link: https://www.econbiz.de/10009870681
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Strategic type, market orientation, and the balance between adaptability and adaptation
Lukas, Bryan A. - 2009
Persistent link: https://www.econbiz.de/10003835842
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Environmental influence and firm strategies in China : a coalignment perspective
Tan, Justin; Lukas, Bryan A. - In: Asian management matters : regional relevance and …, (pp. 253-270). 2000
Persistent link: https://www.econbiz.de/10001593051
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When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian; Wieseke, Jan; Lukas, Bryan A.; … - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
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Firm-hosted online brand communities and new product success
Gruner, Richard L.; Homburg, Christian; Lukas, Bryan A. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10010256716
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When salespeople harbor negative stereotypes of their corporate headquarters : how harmful is it and how can it be avoided
Homburg, Christian; Wieseke, Jan; Lukas, Bryan A.; … - 2010
Persistent link: https://www.econbiz.de/10008933748