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Customer relationship management and firm performance : the mediating role of business strategy
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10003986395
Saved in:
2
Toward an understanding of industry commoditization : its nature and role in evolving marketing competition
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 188-197
Persistent link: https://www.econbiz.de/10003987366
Saved in:
3
When does international marketing standardization matter to firm performance?
Schilke, Oliver
;
Reimann, Martin
;
Thomas, Jacquelyn S.
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003936340
Saved in:
4
Functional magnetic resonance imaging in consumer research : a review and application
Reimann, Martin
;
Schilke, Oliver
;
Weber, Bernd
; …
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 608-637
Persistent link: https://www.econbiz.de/10009130502
Saved in:
5
Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 257-277)
.
2012
Persistent link: https://www.econbiz.de/10009349519
Saved in:
6
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
7
Metaphors and creativity : direct, moderating, and mediating effects
Marin, Alex
;
Reimann, Martin
;
Castaño, Raquel
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 290-297
Persistent link: https://www.econbiz.de/10010366225
Saved in:
8
Product differentiation by aesthetic and creative design : a psychological and neural framework of design thinking
Reimann, Martin
;
Schilke, Oliver
- In:
Design thinking : understand - improve - apply
,
(pp. 45-57)
.
2011
Persistent link: https://www.econbiz.de/10008825476
Saved in:
9
Aesthetic package design : a behavioral, neural, and psychological investigation
Reimann, Martin
;
Zaichkowsky, Judith Lynne
;
Neuhaus, Carolin
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 431-441
Persistent link: https://www.econbiz.de/10008728832
Saved in:
10
The influence of time and money on product evaluations - a neurophysiological analysis
Lehmann, Sebastian
;
Reimann, Martin
-
2012
Persistent link: https://www.econbiz.de/10009539732
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